Hits or Niches is a spontaneous conversation between two business friends who are sick and tired of marketing that is boring, obnoxious, and annoying.
We were having a conversation about our own successful marketing and decided to record it. One conversation turned into four, and after transcription and editing, turned into a lively, information-packed (and, we might add, highly opinionated and potentially controversial) book about how you, yes you, can stop boring and annoying your prospects and suspects with marketing which is downright obnoxious. Yes, that's the word: obnoxious.
When you try to shout your message to everyone, you annoy us all for the sake of making one or two tenuous connections which often fail to produce results.
Stop talking to EveryOne. Instead, talk to One.
One person at a time. Look at it from the other side of the table: which feels better, to be treated like one of the endless herd, or to be treated like the One and Only?
But is it effective? How can it be done without spending the rest of your natural life gathering enough clients to pay the bills? Does it even make sense?
Yes, you guessed it: read the book and you'll know.
Email
